About us
Riina Salmi is a Finnish fashion designer who has dedicated her career to creating bold, imaginative, and sustainable fashion. Her vision bridges theatrical aesthetics, playful creativity, and uncompromising responsibility. By combining artistry with ecological awareness, she pushes the boundaries of what modern fashion can be.
Vision and Mission
Riina Salmi’s mission is to redefine fashion by merging sustainability with creativity. While Finnish consumers often express support for ecological values, true commitment through purchasing choices is still a challenge – one that Salmi continues to address with her work.
The long-term goal is to grow Tsumami Upcycled into an international lifestyle brand, known not only for its unique design language but also for its commitment to ethical production and environmental responsibility.
Why Choose Us
Because real fashion creates beauty without creating waste.
Sustainability First
Every piece is created from recycled and upcycled materials. Waste becomes beauty, and responsibility is woven into every stitch.
Bold Creativity
Theatrical, playful, and unforgettable – Riina’s designs break conventions and turn clothing into statements of individuality.
Inclusive Vision
Unisex by nature, Tsumami Upcycled celebrates diversity and offers fashion without boundaries.
The Brand
Tsumami Upcycled, is Riina Salmi’s signature label. The name reflects both drama and force, theatricality and playfulness, tsunami for impact and unstoppable energy.
The brand is built on a philosophy of sustainability and responsibility. All collections emphasize recycling, upcycling, and material re-use, proving that high fashion can be both beautiful and environmentally conscious.
Materials and Design Approach
100% upcycled and recycled materials: surplus textiles, leather scraps, old leather jackets, and even waste materials are transformed into unique pieces.
Unisex focus: collections often cross traditional gender boundaries, offering versatile designs for everyone.
Signature style: dramatic details such as masks, wings, rough textures, and bold contrasts give the clothing a strong identity.
Product range: from clothing to shoes, headpieces, accessories, and jewelry – every item is crafted to stand out.
Want to collaborate?
Ready to take the next step? Let’s bring your vision to life! Explore our services and get in touch today for a consultation. Together, we’ll make it happen.